Pakistani female wellness startup AimFit has raised $1 million in a seed circular driven by Indus Valley Capital, a Pakistan-focused VC support begun by LinkedIn’s previous VP Development Aatif Awan.
The circular incorporates cooperation of an anonymous unicorn originator, the establishing group of direct-to-consumer shoe startup Molecules, and a few other blessed messenger financial specialists. Concurring to our information, it is one of the biggest seed speculations raised by a female-founded startup in Pakistan.
Established by sister-duo Mahlaqa and Noor Shaukat, AimFit works a chain of four wellness studios in Lahore and Islamabad, serving a community of over 5,000 individuals. After graduating from Oxford College and returning to Pakistan in 2014, the sisters begun AimFit at first to serve their claim wellness needs.
Disillusioned by the need of female wellness spaces in Pakistan, they started with a little wellness studio at a leased space in Lahore.
The get to to studios is accessible as course bundles substantial for a certain period of time (e.g. a 12 course bundle substantial for 1 month) or boundless classes contract for one year where each month, the individuals pay a membership fee.
Mahlaqa and Noor bootstrapped the startup for over six a long time to develop it to four of its claim studios in Lahore and Islamabad. They have a group of about 50 educates and an in-house foundation that trains and certifies the wellness teaches. In expansion, AimFit has been running a closed female-only Facebook community with over 9,000 locked in members.
Mahlaqa Shaukat, the co-founder and CEO of AimFit, in a articulation, said, “AimFit’s mission is to create Pakistan the fittest country on the planet. We imagine a Pakistan where a fit and solid way of life is inside everyone’s reach. With this objective, we’re working on creating a viral online wellness platform.”
Inside 24 hours of closing their studios due to Covid-19 in Walk 2020, AimFit moved online, advertising pre-recorded online classes extending from move wellness to Yoga, estimated at PKR 3,900 ($24). Mahlaqa clarifies, “Covid-19 sped up our online dispatch and we presently arrange to twofold down on our omnichannel show by quickly extending over Pakistan over the coming months, some time recently focusing on worldwide expansion.”
As a result of moving online, AimFit was able to spare all the occupations. “Not a single excess or compensation cut was issued indeed in spite of the fact that our studios remained closed for six months,” Mahlaqa told MENAbytes.
With this most recent speculation, AimFit points to dispatch a web stage and grow its offline studios over Pakistan counting country’s biggest city Karachi.